Content Strategy

 

Content strategy refers to the management of pretty much any tangible media that you create and own: written, visual, downloadable.


A Strategy Is A Key To Successful Content Marketing


Content is the marketing “stuff” that floats around at the top of the funnel and thus is more geared towards lead generation and brand awareness than actual conversions.



Content Strategy

Content Strategy guides the content you plan, produce and promote based on your company’s goals and users’ needs.

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