Content strategy refers to the management of pretty much any tangible media that you create and own: written, visual, downloadable.
A Strategy Is A Key To Successful Content Marketing
Content is the marketing “stuff” that floats around at the top of the funnel and thus is more geared towards lead generation and brand awareness than actual conversions.
Content Strategy guides the content you plan, produce and promote based on your company’s goals and users’ needs.
We get aligned on your ideal vision, goals and the current state of your content. This may include Editorial and Brand Discovery, Content Audit, etc.
We analyze your audience’s needs and competitive landscape to begin to craft a unique strategy. This may include: Competitive analysis, audience research, topic gap analysis & content ideation.
We plan, outline, provide briefs and train your copywriters, or write the content ourselves. This may include Content Priority Guides, Language Guidelines, Best Practice Guidelines and Training, Copywriting.
Content is one of the ‘three pillars’ of SEO. Optimizing copy used to mean writing for ranking algorithms, but today optimizing means writing for humans.
Paid Content Strategy
When Content Strategy is included in a PPC or Display engagement, we work together to share new learning to test and publish a copy that’s consistently on brand and converts.
Digital content is meant to evolve, to be tested. Conversion Rate Optimization (CRO) is key in helping us fine-tune our UX Copy